The rise of the digital economy brings new opportunities for women entrepreneurs. Small businesses can reach their clients more effectively through social media, websites, and e-commerce platforms. They can also operate more efficiently with the right use of technology; however, without proper guidance, it is not always easy to develop and implement a digital transformation strategy.

THE PROGRAM

The Women in Digital Business Initiative (WIDB) comprises a foundation program in digital skills, encompassing five modules that teach women entrepreneurs how to position themselves effectively in the digital economy. 

Buzz Online Agency has enhanced the foundation program to include information on localized service providers and tools that can be implemented in the Kenyan market. This sponsored course was developed in partnership between the ILO and Microsoft and is delivered through a combination of physical training sessions, self-guided e-learning, and coaching. By the end of the WIDB training, you will be confident in creating a digitalization action plan applicable to your specific needs.

The foundation program equips you with the essential skills and insights necessary for digital entrepreneurship. You will explore a range of digital business solutions and evaluate their relevance and effectiveness for your enterprise. The program focuses on building an online presence and commercializing online, while also addressing the broader impacts of digital transformation on people and business processes.

EARN YOUR CERTIFICATION

Participants will receive a certificate of completion upon successful submission of their digitalization plan.

BONUS COURSE

A bonus course in Digital Marketing and Social Media Marketing has been added to this program.