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Foundation Program in Digital Skills by WIDB – For Women Entrepreneurs

Foundation Program in Digital Skills by WIDB – For Women Entrepreneurs

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About Course

The rise of the digital economy brings new opportunities for women entrepreneurs. Enterprises can reach their clients better through social media, websites and, e-commerce, for example. Enterprises can also be more efficient with the right use of technology. But it is not always easy to develop and implement a digital transformation strategy.

THE PROGRAM

The Women in Digital Business Initiative (WIDB) consists of a foundation program in digital skills with five modules teaching women entrepreneurs how to position themselves effectively in the digital economy.

The foundations program is complemented by optional learning paths for prior and further learning. Developed through a partnership between the ILO and Microsoft, the programme is taught through a combination of training sessions, self-guided eLearning and, coaching. You will create a digitalization action plan applicable to your specific needs by the end of WIDB training.

The foundations program provides you with the basic skills and insights for digital entrepreneurship. You will explore a range of digital business solutions and evaluate their relevance and effectiveness for your enterprise. The foundations program focuses on building an online presence and commercializing online, covering also the broader impacts of digital transformation on people and business processes.

EARN YOUR CERTIFICATION

Participants will receive a certificate of completion upon successful submission of their digitalization plan.

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What Will You Learn?

  • Why digitalize: Learn why it is important for your business to digitalize and get to understand some of the key concepts.
  • Building an on-line presence: Learn about strategies to embark on a digital journey by building an on-line presence, either through social media, through messengers or by creating a website.
  • Selling online: Is e-commerce for you? What does it take to sell online, what are the different options, how to go about it?
  • Adapting other business processes: Get to understand the impacts of e-commerce on other business processes, such as receiving orders, collecting payments and delivering goods

Course Content

Welcome to Women in Digital Business

  • Why Digitalize
  • Building an Online Presence
  • Selling Online
  • Adapting Other Business Processes
  • Action Plan
  • Bonus: Graphic Design
  • Bonus: Artificial Intelligence
  • Bonus: Digital Marketing
  • Bonus: eCommerce

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